Analysis of Promotion, Price, and Quality of Service to Interest in Visiting Tourists at The State Museum of Banten

The quality of service provided by the management Banten State Museum to visitors is an important factor in increasing satisfaction. should be able carry out appropriate promotion, marketing, and strategies attract more tourists visiting. goal this study was determine identify promotion strategies, prices, services that can influence tourist interest Serang City, Banten. Population are who visit attractions City. This research method non-Probability sampling method, where not all populations have same opportunity become samples (prospective respondents). uses primary data obtained from questionnaires with a sample 75 visiting Two kinds analysis used research, namely descriptive PLS (Partial Least Square) analysis. results showed magnitude R Square (R2) Visiting Interest 0.646. It means price, factors contribute 64.6% on returning tourists. At time, remaining 35.4% influenced other factors. concludes factor, price significant effect Museum.